By Brian Gareau
Much has and will be written about the stunning and dramatic play that ended the 2018 NFL divisional playoff football game between the Minnesota Vikings and the New Orleans Saints. One of football’s fundamental skills was missed with less than 10 seconds left in the game. Basic tackling techniques were forgotten and the result was a 61-yard, game-winning touchdown.
Too often, fundamental communication techniques are also forgotten by individuals and organizations. The results can be devastating. Missed communication fundamentals can:
- Create misunderstanding, confusion, and inefficiencies
- Erode relationships, teamwork, and collaboration
- Shutdown innovation and creativity
- Increase resistance to change
- Sink customer service and recovery efforts
- Drive higher attrition, absenteeism, and employee disengagement
Still not convinced executing communication fundamentals are all that important? Consider these research findings:
- Poor communication leads to project failure 1/3rd of the time
- A business with 100 employees spends an average downtime of 17 hrs. per week clarifying communication. That equates to an annual cost of over $500K.
- HR professionals estimate that 80% of people who fail jobs do so because they can’t listen or communicate effectively.